Fashion does more than just make people look good. It empowers and helps wearers fashion new possibilities.
And sometimes, it also enable the stitching together of new perspectives from older mindsets.
At Arvind, we wanted to mark the International Day of Persons with Disabilities with communication that would help enable viewers to form new perspectives.
We tied up with Atypical Advantage, a unique organisation that helps people with disabilities access new opportunities.
They introduced us to Sachin Shetty, a person with Distal Spinal Muscular Atrophy who made his acting debut in the film, though his ease in front of the camera would make a veteran actor proud.
We are happy to share our new film ‘Fashion for All’.
Talent Partner: @atypicaladvantage
Conceptualized & Scripted: At Large Communications
Production House: @cheeseandcrackersprod
@arvind_limited #Arvind #FashioningPossibilities #DefeatDisability #DifferentlyAbledOnes #SpecialOnes #InternationalDayOfPersonsWithDisabilities #DisabilityAwareness #DisabilityIsNotAnExcuse #Inspirational #PersonsWithDisabilities #MorePowerToYou #FashionIsForAll #FashionForAll #CeremonialCollection #MensWear #EthnicCollection #WeddingReady
Fashion does more than just make people look good. It empowers and helps wearers fashion new possibilities.
And sometimes, it also enable the stitching together of new perspectives from older mindsets.
At Arvind, we wanted to mark the International Day of Persons with Disabilities with communication that would help enable viewers to form new perspectives.
We tied up with Atypical Advantage, a unique organisation that helps people with disabilities access new opportunities.
They introduced us to Sachin Shetty, a person with Distal Spinal Muscular Atrophy who made his acting debut in the film, though his ease in front of the camera would make a veteran actor proud.
We are happy to share our new film ‘Fashion for All’.
Talent Partner: @atypicaladvantage
Conceptualized & Scripted: At Large Communications
Production House: @cheeseandcrackersprod
@arvind_limited #Arvind #FashioningPossibilities #DefeatDisability #DifferentlyAbledOnes #SpecialOnes #InternationalDayOfPersonsWithDisabilities #DisabilityAwareness #DisabilityIsNotAnExcuse #Inspirational #PersonsWithDisabilities #MorePowerToYou #FashionIsForAll #FashionForAll #CeremonialCollection #MensWear #EthnicCollection #WeddingReady
